Zest / Feel out loud
Zest, a 75-year-old body wash, got a makeover and we were tasked with reintroducing it to the world. Since the new formulas evoke full sensorial experiences, we decided to do the same thing digitally with an ASMR, Clean-Core hybrid campaign.
COPYWRITER // Adam Lichtenstein
ART DIRECTOR // Katie Davis
DESIGNER // Ana Dorta-Duque
PHOTOGRAPHER // Corey Olsen