TARGET / HALLOWEEN HILLS

Instagram's first trick-or-treatable neighborhood--a choose your own adventure that was the first of its kind. Tap once on an image to reveal tagged 'tricks' or 'treats' and click-through to discover step-by-step how-to's for everything from cupcakes and cookies to spooky nail art and terrifying pinatas.

The details: 30 accounts, 300 pieces of content, 600 studio hours, 15 tricks, 15 treats, tons of easter eggs and a hidden puppy costume fashion show.

Little Robin tailing a criminal in New York. Love the look? Make it yours through the link in our profile. #BullseyesCloset

A photo posted by Bullseye's Closet (@bullseyes_closet) on Oct 14, 2014 at 5:40am PDT

Knock once to trick-or-treat! Or, click here: @_trick_06 or @_treat_06

A photo posted by Target (@target) on Oct 14, 2014 at 5:57am PDT

This land shark won't bite, but he may kill you with cuteness. Love the look? Make it yours through the link in our profile. #BullseyesCloset

A photo posted by Bullseye's Closet (@bullseyes_closet) on Oct 14, 2014 at 5:43am PDT

CREATIVE DIRECTOR + CREATIVE GENIUS // Jonathan Santoro
JR COPYWRITER + DIY GEANIE// Averie Timm
DESIGN WIZARD // Noah Atkinson