SUAVE / Evaus

Suave has a perception problem. People think because it's cheap, it can't possibly work. So we set out to prove a point: premium results don’t have to come at premium prices.

This is Evaus. A hair care line formulated to make every day an amazing hair day, with collections that work on all hair types. It's chic. It's premium. And it's making a comeback 75 years after it first hit shelves. Wait, what...?

Bronze Clio- Brand Development
Shortlist Beauty Clio

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CREATIVE DIRECTOR // Megan Cross & Molly Shaw
PARTNER IN CRIME // Diana Chen
OUR OTHER HALF // Jen Hubbard & Chandler Broadrick
STRATEGY // Caroline Tseng & Alex Morris
INTER-AGENCY TEAM PARTNERS // Unilever, Edelman, Mindshare
DIRECTOR // Sasie Sealy

EVAUS

SUAVE / Evaus