Orbitz / Travel as you are
Orbitz wanted to do more than just talk about LGBTQIA+ travel. So we helped them actually make travel safer by calling on the world to be more inclusive. We wrote and designed a print ad that called attention to the biggest issue facing the LGBTQIA+ community today: Trans rights. An interactive ad, our audience could tear out the page in their magazine, fold it up, and send it directly in the mail to their congressperson, making activism and allyship accessible to everyone. And just to make sure it was as easy as possible, we created a social template as well.