MAGNUM / MAGNUM NYC_134 Prince St
Wildly popular outside of the US, Magnum Ice Cream made the daring move to open its first custom dipping bar right here in NYC. So what was the ask? Make Magnum famous not just in NYC, but online, too. So, how did we make the store a must-visit hotspot? Most great romances start with chocolate. This one starts with cheating.
CREATIVE DIRECTOR // Megan Cross
PARTNER IN CRIME // Diana Chen
JUNIOR TEAM // Jen Hubbard & Chandler Broadrick