Luminous diamonds / GREATNESS IS MADE UNDER PRESSURE

The fluorescent diamonds used in Luminous Diamonds were discovered by badass female geologist, Larisa Popugayeva, in 1954. To highlight our history of barrier-breaking women, we launched with a :60 brand film using Queen’s Under Pressure to highlight the successes women have had despite the pressures they face in society.

2021 Bronze Clio “Fashion & Beauty”

SR COPYWRITER // Nick Delisi & John Geany
SR ART DIRECTOR // Summer Schneider
DESIGNER // Walid Bukhari