Kind Minis / HALF-SIZED STORIES

KIND snacks came out with a new, snack-size product—the KIND Mini. How? By literally cutting their full-size bar in half. And that was it. The world knows how it was done, so we created mockumentaries that attempt to explain why.

2021 Shorty Finalist “Best in Comedy Video”

COPYWRITER // John Geany
ART DIRECTOR // Summer Schneider
DIRECTOR // Dan Hurwitz