General electric

In 2022, GE announced that the 130-year-old conglomerate was spinning off into 3 independent companies. We were privileged enough to create the TVC that would announce that to the world.

Cutdowns for each respective business were made (GE Healthcare, GE Aerospace and GE Vernova) running across TVC, social and even during the 2023 Super Bowl.

CREATIVE DIRECTOR // Lauren Fodero
ACD // Sean Goolabsingh
Jr. Copywriter // Daisy Orozco
Jr. Art Director // Kaiqi Cai
Content Creator // Jessie Mayer
Design // Al Stephens